Orange — Synthetize a famous logo
for small-scale uses.

First look on Orange's new logo for small sizes

While Orange has a logo easily recognizable by all, displaying it on smartphones and other small-scale devices tends to make it look blurry. Royalties agency (FR) and I developped a smaller version of this symbol and an animated ecosystem for it to live within Orange’s identity.

animated comparison between Orange's main and small logoOrange's new profile pictures on social mediasOrange's website new faviconOrange small logo's line can be animated to be a graphic ingredientNew examples of Orange's small logo animationsNew examples of Orange's small logo animations 2

Project done with Royalties agency (FR), 2018
creative direction: Olivier Bontemps
art direction: Rémi Rechtman, Valentin Breyne
graphic design: Rémi Rechtman, Zhang Xiazi
animations: Rémi Rechtman, Zhang Xiazi

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