AIT-Stein Group - Companies that have helped industries
around the world be cleaner for over a hundred years.
AIT-Stein is a group of experts, who create cutting-edge engineering solutions to make heat systems, petrochemical and energy industries cleaner.
While the group’s sub-brands are interconnected, they had no graphic affiliation with one another. I created the “AIT-Stein Chain”, a logo family system that links all their expertise and makes them proud of belonging to a group of like-minded people. This is a solution I proposed to Pixelis agency (FR) as a part of my graphic researches for their client.
Each sub-brand’s identity is a clear reference to the group’s corporate identity, while having its own personality.
This branding solution offers a unique graphic language: Each logo is like a word from a sentence that reflects AIT-Stein’s skillset.
AIT-Stein brands often intervene on existing infrastructures, which is why the graphic principle of superposition and translucency appears natural.